![]() ![]() For more than a decade, the two gaming titans had a seemingly amicable relationship, working together on local publishing of multiple Blizzard titles. All rights reserved.The Blizzard-NetEase fallout has not only shocked Chinese gamers, but it has also baffled industry insiders and analysts alike. ™ & © 2022 Cable News Network, Inc., a WarnerMedia Company. ![]() NetEase, an industry leader in China, has been no stranger to the crackdown, with officials telling the company and fellow Chinese behemoth Tencent last September to focus less on profit and more on discouraging any potential “addictions” to their games. The country’s state-owned media called out titles that were popular among young people, suggesting that they were having harmful effects on players and describing gaming as a form of “spiritual opium.” ![]() Those rules stipulated that users under the age of 18 should be allowed only an hour of play time between 8 pm and 9 pm on Friday, weekends and public holidays. Its shares closed up 1.2% in Hong Kong on Tuesday, and were last down 1.5% in US premarket trade.Ĭhinese authorities have clamped down heavily on video games in recent months, with the government introducing strict time limits for minors last summer. NetEase stock tanked 7.8% in New York and 6.7% in Hong Kong on Monday immediately following the announcement, before rebounding the next day. News of the delayed China launch shook investors. The title had already received 10 million installations ahead of its China launch, as of June 10, developers said on its official Twitter account. “Diablo Immortal,” a multiplayer game that allows users to slay demons in an ancient world, had received approval for its Chinese release by the country’s media watchdog, the National Press and Publication Administration, last year. Some users on Chinese social media suggested that creators of game may have “insulted” China. ![]()
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